Index to Chiropractic Literature
Index to Chiropractic Literature
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ID 25230
  Title Advertising, evidence and expertise in the care of pediatric patients
Journal J Pediatr Matern & Fam Health - Chiropr. 2010 Fall;2010(4):Online access only p 163-167
Peer Review Yes
Publication Type Article

The purpose of this paper is to address various factors that need to be considered when a chiropractor advertises their expertise in treating pediatric patients on their website.  The specific factors range from evidence based practice and literature to safety of care, as well as commonly accepted chiropractic pediatric standards of care.  After completing many hours of post-graduate education in pediatric care, using your website to advertise this particular area of expertise is an appropriate way to inform the public of your specific services.

Author Keywords: Chiropractic, advertising, marketing, pediatrics, website, internet, evidence based, best practices

This abstract is reproduced with the permission of the publisher; full text is available by subscription.


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