When I started practice, and for many years after that, I believed that if I was a good physician patients would flock to me and other professionals would refer to me. To that point, I strived to educate myself in different chiropractic techniques, healing methods, and especially nutritional. To my surprise and frustration my hard work to become the best doctor and nutritional expert I could be did not translate into a packed office. The reality was that I was seen as a commodity; to be utilized as insurance dictated and when appointment times were convenient. Chiropractors are lumped into one group, chiropractors. Unlike medical physicans, patients do not look at chiropractors as specialist, but rather as one homogenous group. The most successful chiropractors, success being measured as busy not quality of care, in my area were not burdening themselves with advanced courses or the latest technology, but were engaging the community in the benefits of chiropractic care.
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