Index to Chiropractic Literature
Index to Chiropractic Literature
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ID 22115
  Title Maturity in the chiropractic media from advertising to public education
Journal Chiropr Hist. 2011 Winter;31(2):10-19
Peer Review Yes
Publication Type Article
Abstract/Notes This author contends that the seminal event in the education of the American people as to the core value of the chiropractic profession occurred when the chiropractors of Alabama decided to seek professional guidance in their quest for cultural acceptance. The man they chose for their task had such vision and talent that his concepts of public relations in place of advertisement influenced future decisions by various national chiropractic organizations.

This abstract is reproduced with the permission of the publisher.

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